YES has been involved in various cultural events.
* World Expo 2010 (73,000,000 physical visitors, the biggest fair in the world)
* International Expo 2008 (6,000,000 physical visitors, best cultural event expo in Europe)
* Beijing Television New Year Shows (200,000,000 tv views plus 500,000,000 on the internet)
* Major film festivals in China, yearly involvement in Cannes for Chinese film delegations