YES has its own musical concept, based on the Danish fairy tale: Den Lille Pige med Svolstikkerne, by Hans Christian Andersen.
The musical has a strong focus on a teenager's growth, where all material needs are fulfilled, but there is emptiness due to parents being away from home for work. In the darkness, the teenage girl lights a match to dream away, face all grown-up challenges and find herself in a fairy tale world. We focus on the social problem where fast economic growth and work stress influence daily family relations.
There is a thought to combine this story with the Middle East folk tale a Thousand and One Nights, where the Little Match Girl becomes the bitter Arabic King Shahryār in her dreams. She dumps a guy every night after the party because she never believes in true love. Here, we focus on the teenage relationship complexity in today's modern multi-cultural European society.
Over the years, YES has contracted artists such as Michael Bolton, Månz Selmerlöw, Lenka, Patrik Jablonski, Haya, Chinese Jazz, etc. for different events. YES has also been in contact with managers of bands such as ABBA, Aha, Modern Talking, Domingo, Carreras, Europe, the Vamps, and various Swedish and Chinese artists.
We have designed scenes for 18-20 songs, a great mix of Pop, Rock, Classical, and Folk from the 80s to now. There are scenes involving local teenagers from every market where the show takes place. We strongly believe this musical can hit a wide market in Europe and China.
It is also possible to do this musical as a film.
Contact us if you are interested in knowing about the storyboard and song list.
Contact us if you are from Swedish Match, we would like to co-produce this show between Swedish Match and YES.