Starting with the Three Gorges Dam project, YES has been closely involved in high-level delegations from China to Europe since 1999. Different from the traditional travel agency world, these business travelers from China are guests of Swedish multi-national companies, and their travel costs are covered by the project expenses. In that case, the payer is willing to do anything to make their customer happy.
There is great interest in China to discover Europe, but when it comes to travel needs and wishes a critical channel is missing. This means that it's very difficult to arrange the right trip for Chinese visitors.
This is why YEStravel AB was registered in Västerås Technology Village in 1999. A web portal has been developed with a focus on travel planning. You can take a look at it here.
The web contains a worldwide database with travel information, and even by that time, it provided an important step in digitalization for many service providers. At YEStravel we also invested a lot of time in developing a Travel Planner, which we call "the Dell way to build a travel package". Before Ajax technology came in 2006, we had to reload the whole page every time, which created a lot of headaches. However, the YES Travel Planner is still very advanced 20 years later!
Now we are planning to re-launch the portal with more focus and clear and efficient solutions for hotels. We welcome global hotel chains to co-operate with YES, to get closer to their hotel guests, directly connect with their needs, provide better services, and achieve more independence from the booking sites.