Defining a market is very important, not only to find the right niche but to reshape your products to fit this market.
What is your marketing strategy? How to face the competition and gain market share?
How to protect your products from not being copied? Where to find a trustworthy business partner?
Most of the market is heavily connected with local policy and regulations: getting government support can be good support in itself.
YES helps you define and enter difficult markets in Asia and Europe.